Jodie Culpin – Homepeel

October 12, 2009 by admin

How did you first come up with the idea to start homepeel.com.au?

At the time I took care of Victoria and Tasmania for an Internet Security Software business called Trend Micro. I worked from home, made lots of money and had flexible hours. As this happened, I also turned 30 and started to feel quite disappointed in what stared back at me in the mirror!

The result was that I spent most of my disposable income and time in beauty salons! With time it started to become a passion of mine. I asked lots of questions and I soon became the ‘Go To’ girl for Beauty tips in my circles.

The 5 day peel was what entranced me the most. To shed the upper layer of dead skin cells from your skin gives anyone an instant, gorgeous and youthful glow – but in a salon it cost approx $700!!

One day whilst I was having the treatment done I thought to myself.; Surely we can do these ourselves at home for a fraction of the cost!

Homepeel was born.

I research the salon treatments for a about 6mths, took all the information down to a leading Australian Skin care manufacturer with the idea. Homepeel was to create the first range of salon quality skin care treatments for home use at a fraction of the cost. It took about 3 years to develop the range. But it was worth the wait

Did you have any prior online experience?

I was lucky enough to be introduced to the world wide web well before many as I had a mentor in Cairns who rented out campervans to Europeans for their holiday’s in Australia. He communicated with many of the Europeans via Email. Ever since that moment I can say I was quite smitten! I was at the time the National Sales Manager, so I was the person who floated nationally from office to office in the company. Due to this; I became the IT person’s right hand man. We were getting our websites up and rolling, Intranets, national CRM programs etc. It was all cutting edge and I adored it!

How did you go about selecting your web designer?

After scrutinizing many companies and driving nearly the whole human race insane! I decided to do a Dream Weaver course and do it myself. Of course this did not go well because Dreamer Weaver is not something you can pick up in 6 hours. But I did manage to get it to how I wanted it to look like then I outsourced it. I have an amazing IT right hand man and he is a god sent. You need to get someone who ‘gets’ you. Meaning your pedantic, perfectionist ways…

How long have you been operating for now?

About 5 years

What are you most proud of to date?

That I’m still here

Another highlight was being featured in the Herald Suns Body + Soul.

Plus every time someone uses my Flakey Skin Remover and tells me it’s the best beauty product they have ever used! (Happens all the time) (This is our exfoliating skin polish)

What are you looking forward to this year?

We are very focused on really expanding our SEO potential. We have started to outsource this work, which was hard for me as I adore the whole concept of it!

Another thing we are focused on this year is getting into print media. We have 5 Homepeel magazine competitions over the next 3ths. You have to stay very close to the editors and eventually they give you a break!

What is the best piece of advice you have received?

Walk the path!!

If you were to do it all again, what would you change and why?

I don’t believe in changing things. You need to have 100% faith in all that you do and what happens to you 100% of the time. Everything really does happen for a reason and it always unfolds in time. Sometimes it takes longer than you want it to.

I love the following quote from Thomas Edison

I have not failed 700 times. I have not failed once.

I have succeeded in proving that those 700 ways will not work.

When I have eliminated the ways that will not work, I will find the way that will work.

–Thomas Edison