Penny Flanders – missmoneypenny.net.au
November 3, 2009 by admin
Filed under Uncategorized
Can you tell us the story of how business was born?
Last October, karmically, within the space of a month 5 girlfriends all
happened to complain to me that they had wardrobes full of designer clothes
they had paid a fortune for and didn’t want to throw away but wanted some
cash back. They were too good to donate to charity (I’m taling $1500 prada
dresses here) they couldn’t be bothered with Ebay (way too by junk on there)
and consignment stores were way too hard (too snooty and couldn’t be
bothered hoiking clothes down there – only to be given the once over).
Conversely, had heaps of girlfriends looking for fab designer gear but
couldn’t be bothered trawling markets, Ebat or ops shops – they wanted the
hard work taken out of finding the fashion gems – high qual designer cuts
and fabrics without the $000 price tags.
Miss Money Penny as an idea was borne, researched and entered in a
competition. It won and here we are today!
Was it harder to get your business profitable than you thought it would be?
Why?
Getting it profitable!! That is still to come. It takes a lot longer to make
a profit than expected and planned. Sometimes years! You have to plan for
that. Log terms goals and a vision is very important.
Is there anything you would have done differently?
Yes! But hard to say as I was none the wiser. Getting the right advice is
cructial but not at all easy to find! I would ask for more advice and not be
so frightened of annoying people. I’d pick one key source of info and trust
in it – searching for answers is so time consuming and counter-productive
What was the greatest advice anyone gave you?
Trust your instincts / ask for help
What is your favorite website right now?
Frcokshop.com.au / Net-aPorter.com, Colette.com
What was the one thing you kept telling yourself when the going got tough??
It will be worth it in the long run
