
Can you tell us the story of how business was born?
3 Deep Design was one of those studios that arrived on the Australian design scene with little grace. Studios like ours generally fall from the sky, smashing through the clutter and noise of everyday life to shatter the conservative design status quo. Having little regard [...]

Can you tell us the story of how business was born?
Girl With a Satchel was born of a love of words, pictures and need to express myself beyond the work I was doing at Girlfriend magazine (three-month lead times and writing for teens can be inhibitive). Essentially, it was an online extension of my professional [...]

Can you tell us the story of how business was born?Handle Your Own PR began as an idea a couple of years ago. Our full service PR agency, Handle Communications, was struck pretty badly when the economy went south. Most of our clients were small business owners who were cutting costs to ride the GFC. [...]

Can you tell us the story of how business was born? Last October, karmically, within the space of a month 5 girlfriends allhappened to complain to me that they had wardrobes full of designer clothesthey had paid a fortune for and didn’t want to throw away but wanted somecash back. They were too good to [...]
Victoria Waters – Victoria Waters Design
an you tell us the story of how business was born?
I was working in a corporate job slaving away designing products for a large organisation. I was becoming increasingly frustrated as I was putting in so much effort at work and not reaping the rewards. I had renovated [...]
Gabrielle Patterson – Photoloco
Can you tell us the story of how business was born?I’d seen a gap in the market for more photographic locations to be available in Melbourne, having worked in photographic production for a few years. But seeing I was working in a full-time role which I really enjoyed, I put [...]
Carla Dinnage – Kiddy’Up KidsCan you tell us the story of how business was born?I established Kiddy’Up in 2008 because I had a passion for being creative. After life in the marketing & merchandising world and now being a stay at home mum, I was tired of seeing all the boring, plain pastel baby blankets in the shops, a [...]
Jodie Culpin – Homepeel
How did you first come up with the idea to start homepeel.com.au?
At the time I took care of Victoria and Tasmania for an Internet Security Software business called Trend Micro. I worked from home, made lots of money and had flexible hours. As this happened, I also turned 30 [...]




